Title
Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories
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College or School
Albers School of Business & Economics
Publication Date
2020
Recommended Citation
Isaac, Mathew, "Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories" (2020). Faculty Lightning Talks - February 2020. 4.
https://scholarworks.seattleu.edu/lightning-2020/4
LightningTalkSlides_Isaac.pdf (312 kB)