"Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: Th" by Mathew Isaac
Faculty Lightning Talks - February 2020
 
Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

Download LightningTalkSlides_Isaac.pdf (312 KB)

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College or School

Albers School of Business & Economics

Publication Date

2020

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LightningTalkSlides_Isaac.pdf (312 kB)
Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

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