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MAGIS

Abstract

In today’s educational marketplace, where students are viewed as consumers, colleges and universities compete for undergraduate business by providing the best educational experience possible. This means developing and expanding student services, such as academic advising, in order to improve retention rates of the undergraduate population. Enhancing academic advising services by utilizing a combination of professional and faculty advising can make dramatic improvements in student retention. It is important for colleges and universities to dedicate resources to create a cohesive advising system that prevents misinformation, and increases degree completion, as well as student satisfaction.

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