Abstract
This article analyzes the budget situation at a fictional state comprehensive college, as detailed by NACUBO’s Leading in Tough Times Workbook. The scenario includes public optics factors, including scrutiny of the school’s fiscal circumstances by local pundits, and a controversial celebrity guest entertainer scheduled by students to appear on campus. The author recommends a crisis communication approach that includes a public relations campaign, cautious evaluation of the pundit’s claims that takes politicized interpretations of resource use into account, and an internal audit of budget use.
Recommended Citation
Nash, Daniel
(2022)
"A Case Study of a Local Newspaper's Demands for Budget Austerity from South Ridge State University,"
MAGIS: Student Development Journal: Vol. 16:
Iss.
1, Article 11.
Available at:
https://scholarworks.seattleu.edu/magis/vol16/iss1/11
