Faculty Lightning Talks 2020
 
Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

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Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

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College or School

Albers School of Business & Economics

Publication Date

2020

Do Consumers Penalize the Parent Brand When Brand Extensions Fail?: The Role of Implicit Theories

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